FinOps X Barcelona 2024: Finout's Co-Founder & CPO's Session Picks and Recommendations
Author: Asaf Liveanu, Finout's Co-Founder & CPO
This will be my 4th FinOpsX- Seeing this community grow and evolve is incredible!
With FinOpsX heading to Barcelona next week, this year’s sessions are focused on providing practitioners with practical tools and insights for every stage of their FinOps journey. This isn’t just about looking at past costs but forward-looking strategies that help teams plan, budget, and forecast effectively in a constantly evolving cloud landscape. FinOpsX offers a unique opportunity to gain hands-on knowledge that strengthens not only technical skills but also the ability to advocate for FinOps across the organization.
This year, I’ve specifically chosen sessions that deliver practical insights FinOps practitioners can immediately apply to scale their efforts and drive real impact:
One session explores how to manage and empower large, distributed teams, offering valuable techniques for scaling FinOps practices within complex environments to drive widespread adoption across the organization.
Another interactive session dives into the FOCUS framework, guiding attendees through proven strategies that promote operational consistency and excellence—essential for embedding FinOps into day-to-day operations.
Other sessions cover strategic approaches to enhancing cost transparency across multiple clouds and refining unit economics to align cloud spending with business goals, furthering FinOps integration and establishing it as a foundational practice within the company.
Together, these sessions equip FinOps professionals with the tools they need to strengthen their role, advocate for smarter cloud management, and elevate FinOps as a key strategic function within their organizations.
Tuesday, November 12
11:00 AM - 11:45 AM: From Vancouver to Sydney: Empowering a Flock of 2,000 Engineers Speakers: Carlos Galán (Just Eat Takeaway), Hitesh Patel (Just Eat Takeaway) Session Type: Breakout Location: Studio 3
One standout session focuses on scaling FinOps practices across large engineering organizations—a topic close to our mission at Finout. We’re proud to join forces with Just Eat Takeaway (JET) to support their complex, global team. Their insights on empowering engineers at scale align with our commitment to tackling advanced cloud environments with precision and transparency. This session offers practical takeaways for those managing extensive cloud operations and seeking innovative approaches to cost management. For more on our related best practices, explore Finout’s resource on scaling FinOps.
11:00 AM - 12:45 PM: FOCUS Adoption Interactive Chalk Talk Speakers: Marc Perreaut (Amadeus), Clément Leroux (GitLab) Session Type: Chalk Talk | Limited Space Location: Breeze
This interactive chalk talk is one not to miss. For anyone diving into the FOCUS framework—whether adopting or refining your approach—hearing from leaders at Amadeus and GitLab provides a rare perspective on real-world implementation challenges and wins. This topic aligns with why Finout invests so heavily in fostering a culture that champions operational excellence and shared learning. To learn more about FOCUS, check out Finout's insights on operational frameworks.
11:00 AM - 11:45 AM: Strategic Unit Economics at Adobe Campaign Speakers: Neha Malhotra, Ramana Ganesan (Adobe) Session Type: Breakout | Level: 300 Location: Great Room
Understanding unit economics can transform the way businesses view cloud cost management. Adobe’s session on strategically aligning campaigns with detailed financial insights is poised to deliver actionable lessons. This reflects Finout’s commitment to helping customers achieve precision in cost allocation and financial planning.
2:30 PM - 3:15 PM: Multi-Cloud Showback & Chargeback as a Driver for Action Speaker: Narciso Cerezo (BBVA) Session Type: Breakout | Level: 300 Location: Studio 3
Multi-cloud showback and chargeback strategies can be pivotal for driving informed decisions. BBVA’s insights into leveraging cost transparency to drive action will resonate with those interested in optimized financial practices. This session highlights why Finout continues to innovate in multi-cloud cost visibility and analytics.
2:30 PM - 3:15 PM: Get Focused on FOCUS™ 1.1 Speakers: Rob Martin (FinOps Foundation), Alex Hullah (Goldman Sachs) Session Type: Breakout Location: Studio 2
The FOCUS™ 1.1 session is a must-attend for FinOps practitioners aiming to stay ahead in a rapidly evolving field. As the framework for FinOps operational standards, FOCUS™ 1.1 introduces key updates that address the latest challenges in cost management, equipping teams with enhanced strategies for operational consistency and financial accuracy. This aligns with Finout’s dedication to continuous improvement, ensuring our customers have the best tools and insights to refine their practices and drive meaningful results.
Wednesday, November 13
12:00 PM - 12:45 PM: Moving from Cloud Cost Police to Cloud Cost Orchestrator Speaker: Krisztian Borbely (Amadeus) Session Type: Breakout | Level: 300 Location: Studio 3
Transitioning from a policing role to an orchestrating one in cloud cost management is essential for advancing FinOps maturity. This shift, discussed by Amadeus, highlights the importance of enabling strategic cost initiatives—a view that resonates with why Finout emphasizes seamless, automated solutions.
2:30 PM - 3:15 PM: Automating Anomaly Investigation with AI Speakers: Benjamin van der Maas, Jan Peeters (Johnson & Johnson) Session Type: Breakout Location: Studio 3
Johnson & Johnson’s exploration of using AI to streamline anomaly detection will offer a practical look into automation’s role in modern FinOps. Finout has taken an innovative approach to anomaly detection across a company's entire cloud spend that aligns perfectly with this session.
4:45 PM - 5:30 PM: OLX's Reinvention of TBM with FinOps for Digital Platforms Speakers: Pedro Veloso, Dominika Pach (OLX Group) Session Type: Breakout | Level: 300 Location: Studio 3
Integrating Technology Business Management (TBM) with FinOps to drive strategic value is at the forefront of discussions. OLX’s session will provide a unique perspective on aligning TBM with digital platforms, underscoring why Finout focuses on flexible financial planning capabilities that support diverse business needs.
Final Thoughts
Each of these sessions goes beyond a simple agenda slot; they’re vital opportunities to embrace the future of FinOps and explore how we can simplify adoption across every stage of the FinOps journey.
As I prepare for my fourth FinOpsX, I’m eager not only to learn but to engage in conversations that shape the path forward for our community and drive Finout’s vision of making FinOps more accessible and forward-focused.
Let’s connect if you’re attending—I'm looking forward to sharing insights and building a stronger, more future-ready FinOps community together!