Top 10 AWS Cost Optimization Best Practices & Why You Need Them

Nov 11th, 2024
Top 10 AWS Cost Optimization Best Practices & Why You Need Them
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AWS cost optimization involves strategically managing and reducing expenditures on Amazon Web Services without affecting performance or reliability. It helps organizations relying on AWS services to continually evaluate and adjust their resource usage, ensuring they are not overpaying for unnecessary resources or underutilized services.

This process extends beyond merely cutting costs; it encompasses using AWS resources efficiently. By implementing cost optimization strategies, organizations can align their expenditure with usage patterns, ensuring they only pay for what they need and nothing more.


Table of Contents

  1. Why Is AWS Cost Optimization Important?
  2. 10 AWS Cost Optimization Best Practices
Why Is AWS Cost Optimization Important? 

AWS cost optimization is essential for ensuring that businesses maximize the value of their cloud investment. Organizations that prioritize cost optimization and implement FinOps principles on AWS are better positioned to deploy their financial resources effectively.

The key benefits of cost optimization include:

  • Reducing unnecessary costs: One of the primary reasons for AWS cost optimization is to avoid paying for underutilized or idle resources. Many organizations waste money on services they aren't fully using, such as idle instances or over-provisioned storage. By continuously reviewing and adjusting AWS services, businesses can identify these inefficiencies, shutting down or resizing resources.
  • Improving operational efficiency: Cost optimization also contributes to operational efficiency by matching cloud resource usage with real demand. Instead of over-provisioning, businesses can fine-tune their AWS environments to better reflect usage patterns, ensuring that resources are utilized effectively.
  • Avoiding over-provisioning: Over-provisioning resources in the cloud is a common practice for businesses that want to avoid running short on capacity. However, this often leads to paying for more than what is needed. Cost optimization strategies prevent over-provisioning by helping businesses align their resource allocation with actual usage.
  • Leveraging AWS discounts and savings plans: AWS offers a range of discount programs, such as reserved instances and compute savings plans, that provide significant cost savings when utilized correctly. Businesses that commit to consistent levels of AWS usage can capitalize on these discounts, reducing their overall spend.
  • Enhancing budgeting and forecasting: Cost optimization enables more accurate budget planning and forecasting. By closely tracking AWS costs and usage patterns, businesses can make informed financial decisions, better predict future expenditures, and avoid budget overruns.

AWS Cost Optimization Best Practices 

1. Choose the Appropriate AWS Region

Choosing the right AWS region can significantly impact both performance and cost. AWS offers multiple regions across the globe, each with its own pricing structure for services. By selecting a region closer to your primary user base, you can reduce latency. 

However, it's equally important to compare pricing across regions. Some regions are cheaper than others, even for the same services. For example, running instances in the US East (Northern Virginia) region may cost less than in regions like Asia Pacific (Sydney). Additionally, factors such as data sovereignty and compliance may require businesses to use specific regions, but where flexibility exists, picking a cost-effective region can result in substantial savings. Always review AWS's pricing calculator to make informed decisions based on region-specific costs.

2. Prioritize Cost Optimization According to Organizational Challenges

Cost optimization in AWS isn't a one-size-fits-all process; it needs to align with the specific challenges and priorities of your organization. Start by identifying which AWS services are consuming the most resources and focus your optimization efforts there. For instance, some organizations may struggle with rapidly increasing storage costs, while others may be more concerned with optimizing compute resources.

Begin by assessing your organization's cost structure and determining where inefficiencies lie. Tools like AWS Cost Explorer and AWS Trusted Advisor can help identify high-impact areas. After this initial analysis, set clear priorities. For example, if you're running numerous development environments, scheduling downtime for non-essential resources may bring immediate cost relief. Alternatively, if you’re leveraging compute-heavy services, moving towards spot instances or downsizing underutilized instances could yield the most savings.

3. Downsize Under-Utilized Instances

Many organizations initially over-provision their instances to ensure they have enough capacity, but this often results in paying for more compute power than necessary. Right-sizing instances is an ongoing process where you continually monitor performance metrics—such as CPU, memory, and network usage—to ensure resources match actual workload needs. 

AWS provides tools like AWS Trusted Advisor and Cost Explorer that help you identify underutilized instances. Once detected, you can downsize to a smaller instance type, which reduces both costs and excess capacity. You might also consider moving from general-purpose instances to compute- or memory-optimized instances that better suit specific workloads.

4. Turn Off Idle Resources

Idle resources in AWS, such as unused EC2 instances, elastic load balancers, and relational database service (RDS) instances, can add up quickly in costs. For example, development and testing environments that are only needed during business hours can be scheduled to shut down when not in use, thereby reducing unnecessary spending. 

AWS offers native solutions like AWS Lambda and AWS Auto Scaling to automate the shutdown of idle resources based on specific triggers, such as low CPU utilization. Additionally, using services like AWS CloudFormation or AWS Elastic Beanstalk can help automatically tear down environments once a specific task or job is complete.

5. Monitor and Track Service Usage

Constantly monitoring service usage is essential for cost control in AWS. AWS Cost Explorer and AWS Budgets are two powerful tools that allow businesses to visualize spending trends, set budgets, and receive alerts when thresholds are exceeded. 

Cost Explorer helps analyze historical usage patterns, providing insights into which services or accounts are driving costs. AWS Budgets, on the other hand, helps create custom cost and usage budgets for services and alerts you when your spending exceeds predefined limits. Additionally, enabling detailed billing reports allows for granular tracking of usage down to individual services and resources. Regular reviews of these reports can highlight areas of overspending, enabling timely adjustments, such as deleting unused resources or switching to more cost-effective options.

6. Leverage Spot Instances

AWS spot instances allow users to take advantage of excess cloud capacity at discounts of up to 90% compared to on-demand prices. These are ideal for fault-tolerant, flexible workloads like big data processing, CI/CD pipelines, and machine learning training, where interruptions can be managed. However, spot instances can be terminated by AWS with short notice if demand for regular capacity increases, so they are less suitable for mission-critical workloads requiring guaranteed availability. 

However, when used in combination with on-demand instances or reserved instances for baseline workloads, Spot instances can drastically lower overall compute costs. AWS Spot Fleet and EC2 Auto Scaling make it easier to manage and automatically replace interrupted Spot Instances, ensuring workloads continue with minimal disruption.

7. Optimize Data Transfer Costs

Data transfer costs can often be overlooked but can constitute a significant portion of AWS expenses, especially when moving large amounts of data between AWS regions or from AWS to the public internet. It's important to minimize cross-region data transfers by keeping services within the same region when possible. Additionally, using AWS services such as Amazon CloudFront can help reduce outbound data transfer costs by caching data closer to the end-users. 

AWS Direct Connect can also be an effective solution for enterprises that need to transfer large volumes of data, offering lower-cost, dedicated network connections between AWS and on-premises data centers. Regularly reviewing your data transfer patterns and understanding the associated costs can prevent unforeseen expenses and optimize how data flows across your infrastructure.

8. Use or Sell Under-Utilized Reserved Instances

Reserved instances (RIs) provide significant savings over on-demand pricing, but they require a commitment to specific instance types and regions for 1 or 3 years. Sometimes, organizations purchase RIs but don’t fully utilize them due to changing workloads or a shift in infrastructure strategy. 

AWS allows you to modify certain attributes of RIs, such as instance size or operating system, to better fit evolving needs. If RIs remain underused, AWS also offers a Reserved Instance Marketplace where businesses can sell unused RIs to recoup some of their investment. This flexibility ensures that you maximize the value of your reserved instances and don’t waste money on unused resources.

9. Leverage Compute Savings Plans to Reduce Compute Costs

Compute Savings Plans are a flexible pricing option that offers significant discounts on compute usage across AWS services like EC2, Fargate, and Lambda in exchange for a commitment to a specific dollar amount of usage per hour for 1 or 3 years. 

Unlike reserved instances, Compute Savings Plans apply across different instance families, regions, and operating systems, offering more flexibility to businesses with changing workload requirements. This makes them suitable for companies that want to reduce costs without being locked into specific instance configurations. Analyzing long-term usage trends and making a commitment through a Savings Plan can reduce costs by up to 66%.

10. Implement Elastic Load Balancing to Optimize Resource Use

Elastic load balancing (ELB) helps distribute incoming traffic across multiple EC2 instances, improving application fault tolerance and scalability. ELBs are essential for dynamically adjusting to changes in traffic without the need to over-provision infrastructure. 

By using auto scaling in conjunction with ELBs, businesses can ensure that they only run the number of instances required to handle the current traffic load, reducing wasteful spending on unused capacity. Additionally, ELBs offer different types (Application, Network, and Gateway Load Balancers) to cater to specific workloads, allowing for more precise and efficient resource management.

AWS Cost Optimization Made Easy with Finout

Finout's FinOps solution is particularly adept at managing AWS costs, including those associated with Amazon Elastic Kubernetes Service (EKS), making it an excellent tool for organizations leveraging AWS's extensive cloud services. It facilitates real-time cost allocation and reassignment across the entire AWS infrastructure, which is pivotal for companies with intricate and dynamic cloud environments.

Learn more about Finout for AWS cost optimization

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